1
2
6
12
Ñîäåðæàíèå
Òåìà íîìåðà
Ñòðàòåãè÷åñêèå öåëè – øàã â áóäóùåå............................................... 2
Äîñòèæåíèÿ ÒÁÌ
Ñîáñòâåííûå áðåíäû ÒÁÌ ................................................................ 6
Öåííîñòè ÒÁÌ
Îáíîâëåíèå áèçíåñ-ïðîöåññîâ ïîâûøàåò ëîÿëüíîñòü
è ýêîíîìèò ðåñóðñû ........................................................................ 12
Äàâàéòå ïîçíàêîìèìñÿ ïîáëèæå
Áðåíä êàê ãàðàíòèÿ êà÷åñòâà ïîêóïêè .............................................. 16
Ëèäåðû ïî ïðîäâèæåíèþ áðåíäîâ INTERNIKA è BAUSET.................. 20
Íîâèíêè òîðãîâîé ïðîãðàììû
Moeller – ïîäîêîííèê äëÿ æèçíè ...................................................... 24
Íàøè ïàðòíåðû
Îïûò âíåäðåíèÿ áåðåæëèâîãî ïðîèçâîäñòâà â êîìïàíèè Redline..... 26
Ïîçäðàâëåíèÿ
Ïîçäðàâëåíèÿ ñ Íîâûì ãîäîì ......................................................... 30
Ãîðîñêîï íà 2016 ãîä ....................................................................... 35
30
16
24
